During the period from 1995-1998 the TextilWirtschaft TW, the Brigitte puplishing house and the Federal Sttistical Office were intensively involved with the textile company "Bleyle". Exciting questions were examined, such as the gender and age groups or target groups, the Bleyle brand was represented and popular in Germany. The results were presented in clear graphics and charts and convey fast the first impression of Bleyle´s popularity at that time.